FOX Charlotte just had to mess things up. Thanks to the story they aired Tuesday night on the shadow dancers that were being projected through a window at The Circle Apartments in South End, the property managers have apparently gotten nervous about the media scrutiny. The Circle had been using a projector and light show inside one of its empty units in an effort to draw attention that they hoped would attract new tenants. I think it was clever marketing that was also harmless entertainment. Plus, it provided a cool view from the light rail. There are hundreds of new apartment and condo units sitting vacant around South End and Uptown thanks to their untimely openings during this recession. If you have to pimp some of those units out, go for it!
See the news video below.
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