Friday, December 30, 2011

The semi-annual Queen's Feast: Charlotte Restaurant Week returns for its Winter 2012 edition, taking place Friday, January 20 through Sunday, January 29. The CRW website, www.charlotterestaurantweek.com, went live today with the updated info and there are a record 101 restaurants participating.

Charlotte Restaurant Week began in 2008 and since then has been held each January (winter) and July (summer). I remember the first time I blogged about it here on Grown People Talking was in the summer of 2009, in which was its third installment--it featured a then-record high 71 restaurants and also marked the first time it spanned 10 days. Clearly, CRW has grown—the last one featured 92 restaurants—and it's now solidified as a culinary tradition in the city.

It's the same deal you love: participating restaurants offering a prix fixe, three-course dinner for $30 per person (not including tax and gratuity). Many restaurants will throw in a fourth course or glass of wine for the deal.

Fern, Flavors from the Garden is one of a dozen first-time participants in restaurant week.

Restaurant owners love the promotion because it draws in diners during what is typically slow periods, and brings them a lot of first-time customers whom they hope will become regulars. And we, patrons, love it because it's a chance to enjoy a great meal and evening out at a reduced cost. Hensley Fontana Public Relations & Marketing, which owns and executes Charlotte Restaurant Week, reports that the summer edition in July 2011 generated approximately 90,000 dinners and an estimated economic impact of more than $4 million in revenue.

While nearly two-thirds of the participating restaurants are located in the Uptown, Dilworth, SouthPark, and south Charlotte areas—understandably so because those areas have the most restaurants period—the list spans the entire Charlotte area. The Lake Norman/North Mecklenburg/Iredell County section of the list has grown the most, now featuring 17 restaurants.

There are also a dozen first-time participants, including Bernardin’s at Ratcliffe in Uptown; Campania Cafe in Davidson; Fern, Flavors from the Garden in Plaza Midwood; Waldhorn Restaurant in Pineville; Yama Asian Fusion in SouthPark; Jeffrey’s Restaurant in Mooresville; Osso Restaurant & Lounge at N.C. Music Factory (opened just last week); La Paz in the Metropolitan; and several others.

1 comment :

  1. My goal is to participate this year! Thanks for posting.

    ReplyDelete

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