Meet Russell Simmons at Belk SouthPark this Saturday

Music and fashion mogul Russell Simmons is making a special appearance at Belk at SouthPark Mall (4400 Sharon Road) this Saturday, 2-4 p.m. to celebrate the launch of his Argyleculture collection at the Charlotte-based department store chain. Spend at least $100 on Argyleculture merchandise and you'll get in the VIP line and receive a photo with Russell. You can also register for a chance to win a $500 Argyleculture wardrobe.

Russell Simmons at a recent launch party for Argyleculture. Credit: facebook.com/ArgyleLife.

As the legendary co-founder of Def Jam Recordings, Russell (@UncleRush) has now been involved in fashion for just about as long as he ran the storied record label. I started wearing Phat Farm in high school, and I'm sure you used to rock it too. Argyleculture, which was founded in 2007, represents his continued foray into more mature, sophisticated styles. He relaunched the brand this year with a new partner, fashion designer Joseph Abboud.

Argyleculture fall 2012 collection.

This is Russell's second stop in Charlotte in the last few weeks--he made a recent visit on behalf of President Obama's campaign.